University Tuition Fees free essay sample

Some University Policy makers have viewed the increased college tuition fees as a means of dealing with the economic crisis of the early 2000s. The need for universities more resources have also increased. In addition, the facilities needed for technical courses such as engineering are necessary and the institution cannot offer such courses without proper facilities. To be able to finance such facilities, tuition fee must be increased. Education is expensive and is high time we started realizing the real price of education. Any person who is ready to get good education must be ready to pay for it. That is the truth. However, some also argue that it is not fair for the rate to be equal in all faculties. I agree that the students who major in technical courses should pay more tuition fees than the ones who major in other courses such as social sciences. When the institution locates funds to various faculties some get more than others because of their high budget. We will write a custom essay sample on University Tuition Fees or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Courses such as environmental are full of field works and trips. The university must find a good way of solving the discrepancy between the university revenue and expenditures. The colleges in most of the states charge a uniform tuition fee without considering the course difference and their requirements. We need to follow the good example of University of Phoenix that announced last year that they will not raise the University tuition fee. This was a decision reached in the effort to encourage and facilitate higher education for all persons irrespective of his age. According to Dr. Bill Pepicello, president, University of Phoenix, â€Å"For too long, rising tuition rates have presented an unacceptable barrier to higher education at colleges and universities throughout the country† (University of Phoenix). He acknowledged the step taken by the University to freeze tuition fee. He stated â€Å"Today, university of Phoenix is taking an important step towards making college a more affordable reality. No student of this university whether new or existing will pay increased tuition while earning a degree here, as long as they meet eligibility requirements and remain consistently enrolled. Its the right thing to do† (University of Phoenix). Most Adult students hate the criteria used to design how tuition fees are charged by the University. One could apply for a degree Bachelor of Biomedical science but was denied a chance. Later, they decide to take a course in social sciences. The problem arose when he was charged the same fee just like they charge people taking technical courses. This was not fair at all. Adult students do not enjoy using most of the facilities as much as the rest in some faculties. They only operate in lecture halls and library while some of colleagues use laboratory equipments, travel for field works and other practical activities that use a lot of money. It would be more preferable if the tuition fees were to be charged according to each course a student is taking, the facilities being used. Some would ask,† Are we paying for others to enjoy some facilities on our behalf? As an adult student, some special consideration should be given to us. We have children and we also take them to school. All that is money being spent but education is for all and therefore it should aim at accommodating all of us irrespective of age. I would be happy if the policy is implemented. Another group of adult students, however, feels that the costs of a product and in this case, education, may have a bearing on the quality of education being dispensed in an institution. Thus, they would not mind the cost of tuition fees being high. They too have children and as such, they have experienced the pain they have gone through in getting them education, even in lower levels and realize that it is the quality that actually matters. University Students on the other hand, argue that although the University tuition fee is relatively high in the Universities, the idea of charging the fee in relation to one course would not preferable. They view this as a discrimination of the highest order. The argument is that they have a different course interest, but university education if education regardless. It is individual interest that leads different students to do different courses at the end of the day. No course is superior to the other and no course without job opportunity after completion. So all of us should just be treated equally and the uniform tuition fee be charged. If one takes a technical course for instance and his colleague takes a social course. It is not anyone’s decision including the University administration to deny him the opportunity to use these facilities, but rather it is a course requirement. Those in the technical faculties also do not brag about the situation, and if anything they go under a lot of pressure from a lot of work. As they rightly should, students also differ on this subject. The major reason for this is that they also feel and empathize with their parents when their fee structure reads an item like laboratory equipment and field trips charges while they are taking a, say, business course, which confines them to the lecture rooms and library. The most a student should be made to pay for is sports equipment and library whether or not they use these facilities. This is because they should use them and they are not course specific. â€Å"High University tuition fee has denied my son an opportunity of higher education. The current fee does not promote education at all. University tuition should be reduced much lower to encourage learning. † These are the views of a parent who is vehemently opposed to the high fees. It is arguable that they not only affect children who have completed the secondary school but also those in primary schools as well. This is because a child who sees his elder sibling at home because of the unaffordable University fee feels discouraged from continuing with education at his level. It is the elder people who act as role model to young ones. Some parents are on the other side of the fence. Basically, some are okay with the prices for the same reason the adult students are, that is, the fees are reflective of the quality of education. However, some support the prices as to them it shows and separates the classes. The person taking engineering cannot be compared to the person taking another science, who, in turn, cannot be compared to someone taking a business course, then a social source, and so on. They required different qualifications to join the courses and the status must be maintained for the divide to be kept. Tuition increase cannot happen without any proper reason why it is happening. The question of whether to increase tuition fee or not should become last after every other thing that cause that increase to effect has been solved. As the administrator of Carolina University, the increased University fee that comprises of tuition, room, fees, board, supplies and books, travel, health insurance, and a personal expenditure allowance helps us manage the institution in a way that makes it meaningful to students. The tuition fee we charge helps in acquiring some important facilities and resources that enable us provide education of value. Tuition increase has also helped us pay the academic officials good salaries with this economic crisis. The idea of reducing the tuition fee at this particular time of economic problems is not logical and I do not think the University institution is to blame for this. However, some also argue that they take care of the needy students in the campus. There is acknowledgement of the fact that all students are not equal financially and therefore use part of this money to pay for the needy students a portion of their fee. They are sure to scrutinize the applications and use the set criteria in deciding on those who qualifies. It is every university’s commitment to provide quality education and that includes the needy people. If institutions decide to charge the fees in relation to courses people take in the campus, they would not be able to run their projects as required. The majority of people interested in technical faculties will feel discouraged. Doing that would mean that either the tuition fees for the technical courses are increased or reduce the tuition fees for the other courses which do not require more resources. However, some of them will be discouraged and feel discriminated. A few people will manage to take expensive courses while cheap ones are available. I therefore prefer a uniform rate of University tuition fee (Ehrenberg). It will not be economical enough for the universities to in any way attempt to reduce the University tuition fee without any help from the government. Considering the situation now, the economy of the country is weakened that extra funds from the government to boost Universities is no possible. It is the weakened economy that has forced the government to drastically cut off some higher education funding. This has led to most of the Universities to increase the tuition fee. However, the idea of inequality in terms of the tuition fee across different faculties will depend on how the University administration engages students to find the way forward. The solution lies with the Universities themselves and it is high time they realized that they should initiate economic projects that would help them adequately run the institution without putting the burden on students and relying on government (Ehrenberg). In conclusion, it is of no doubt that the increased University tuition fee has denied many people the right to high education. Although some universities have taken a bold and sympathetic step to stop the increase of fees and to help the needy students, most people are still locked out. The University management argues that there is a strong and relevant reason for the tuition fee increase. On the other hand, all students including adults find the current rate unaffordable with the bad economic situation. However, there is an antagonistic argument between the students in the technical facilities and those in social sciences. Social sciences students feel that the fee is not fair to them because they do not use as much university resources as compared to students in technical and science faculties. However, their colleagues feel otherwise. I therefore have a feeling that the University administrations should bring all parties together with the educational experts to find a better solution putting all factors into consideration.

Minimum Wage Essays - Labour Economics, Employment Compensation

Minimum Wage ?An increase now will boost income for the poorest workers without the danger of creating more unemployment.?, states the New York Times in September 1999. Is this statement about an increase in minimum wage really true? There are two sides to the debate about minimum wage that both hold valid points. The minimum wage is a major issue in the world of economics and politics. Political figures often prey on the public's general ignorance of economics and promise to increase the minimum wage. Economists ,on the other hand, view the long term effects and see the damage it can cause. David Card and Alan Kruegur, two economists at Princeton University conducted a study in April 1992 on New Jersey's 18% minimum wage increase while Pennsylvania's minimum wage remained the same. They measured the change in employment in the state's fast ? food restaurants between February and December that year. Card and Kruegur found that the number of jobs grew in restaurants where pay had to rise, compared with those already paying more than minimum was and compared with joints in neighboring Pennsylvania, where the minimum did not change. The study also found no difference between high- and low- wage states. Most people would be delighted to here the above. They would receive more money and their standard of living would increase. But most people do not take into account the negative side effects of increasing the minimum wage. The survey taken by Card and Kruegur was done over the telephone. Fellow economists charge that the questions were vague and errors crept into the numbers. Another study was done using the businesses payrolls found that New Jersey fared far worse than Pennsylvania. Positive effects of the minimum wage can be the obvious; more money for people. They would have more money to spend , the economy would boom and everyone would be happy. Not so; in fact, this would only encourage inflation and increase prices. Money become lesser in value and producers would have no choice but to raise prices in order to make profit. Another negative aspect of raising the minimum wage is unemployment rising. Supply of workers would exceed the demand for workers. Employers would only be able to hire a lesser number of workers. It may also influence teenagers to leave school for a high paying job and make it more difficult for teenagers looking for work to find jobs. Low skilled workers would be left without jobs, seeing as how it only make sense to hire the higher skilled worker verses the lower skilled worker. The minimum wage debate is a touchy issue among many economists and political figures. While there are some positives aspects, the negative far out away the positives.

Economic Overview of BRICS †Industry Analysis Essay Example

Economic Overview of BRICS – Industry Analysis Essay Example Economic Overview of BRICS – Industry Analysis Essay Economic Overview of BRICS – Industry Analysis Essay Economic Overview of BRICS – Industry Analysis Name: Course: Date: Economic Overview of BRICS – Industry Analysis Introduction One of the key industries in the growth of the global economy is the telecommunication industry that is growing at the fastest rate with advancement in technology. The total spending in the telecommunication technology is growing by 2.8%, which represents $1.84 trillion (Wansink, 2009). The whole world is now interconnected with telecommunication technology that comprises of telephones, mobile phones and internet linked to computers. Previously, the telecom industry was comprised of large national and regional companies owned by governments. The previous decade has seen a change in this where many organizations are privatized, and more players coming up to increase competition. This has also come with deregulations. Among the biggest growing countries that comprise of Brazil, Russia, India, China and South Africa, BRICS, telecommunication is the main contributor to growth. In each of the BRICS countries, there are key players, both local and multinational playing a crucial role in th eir development. Brazil The Brazilian telecom industry is expected to generate revenue of US$ 120 billion in 2012 (Wansink, 2009). Within its market, fixed line revenues continue to decrease while the mobile, internets and data, and pay television continue to gain prominence with their revenues growing rapidly. Just like the other BRICS countries, its growing economy and high population continue to fuel the growth. The spending power of Brazil is driving the growth, with more and more demand for telecommunication services. Additionally, the government has taken measures to reduce the cost of telecommunication services in order to push into the market. Additionally, with the expected growth of 3%-3.5% in 2012 and 4%-5% in 2013, growth within the telecommunication industry can be expected (Wansink, 2009). Some of the companies in Brazil include Telefonica Brasil, Sercomtel and Nextel Brasil. Telefonica Brasil is the second largest company in the Brazilian telecommunication industry. The company is currently focusing on an expansion of its network coverage and the increasing subscribers to its mobile broadband. To increase its mobile broadband revenues, it is expanding on 3G data network, and it is taking an advantage to take an early lead in the 4G network (Wansink, 2009). Sercomtel is yet another leading local telecommunication company in Brazil. It operates in voice services that include landline, mobile services and long distance telecommunication, as well as internet services through its broadband. Considering the stability of the market, Brazil is one of the best countries to invest in, since it might not be affected by the Euro recession. Russia The telecom market in Russia has been growing, in part due to liberalization in long-distance telecom and a new introduction of interconnection between operators (Russian-American Business, 2007). Some of the leading operators in Russia are VimpelCom, MegaFon and MTS. MegaFon is the second largest mobile operator and fourth largest telecom company in Russia. It operates in GSM and UMTS standards. As at June 2012, the company had a total of 62.1 million subscribers locally and another 1.6 million subscribers in other countries that include Osetia, Abkhazia and Tajikistan. The MTS is the largest mobile operator within Russia with more than 102.4 million subscribers at the end of 2009 (Russian-American Business, 2007). It is licensed to operate in 82 regions in Russia out of the total 83. It also serves other countries, Ukraine, Uzbekistan, Turkmenistan, Armenia, and Belarus. It provides GSM services. It also operates around 3300 retails chains for mobile phones (Russian-American Business, 2007). It also has MTS branded mobile handsets. The other key player in the Russian telecom market is the VimpelCom, which is among the largest integrated telecom companies worldwide. It provides both voice and data services using a range of traditional fixed technology and mobile broadband. It provides services to its customers under the Beeline, Mobilink, and Telecel among others. As at June 2012, the company had 208 million subscribers (Russian-American Business, 2007). Competition in Russia is increasing rapidly with many companies that are established in its market considering it is the biggest country. The development and growth of the telecommunication market in Russia has been pushed by support from the government with expenditure on information and communication, as well as the growing economy that grew by 6.8% in 2006 (Russian-American Business, 2007). India India is yet another rapidly growing country with the largest growth of mobile phone users. Its rapid growing economy due to manufacturing is one of the main contributors as well as its enormous population providing ready market. Some of the telecommunication companies in India include Bharti Airtel Limited and Bharat Sanchar Nigam Limited. Bharti Airtel Limited is commonly known as Airtel, operating in over 20 countries across south of Asia, Africa, as well as the Channel Islands. It currently ranks as the third largest mobile service provider company. Airtel provides voice services, data services including 2G, 3G and 4G internet services depending on the country (airtel.in, 2012). As at august 2012, the company had around 261 million subscribers within the 20 countries. Additionally, it provides television subscription in India and second largest in fixed telephone (Wansink, 2009). The other key player in the Indian telecommunication industry is the Bharat Sanchar Nigam Limited, B SNL. It is a state owned company. It is the largest fixed telephony service provider in India and ranks fourth in mobile service provision. It also provides broadband service. The company has recently incurred losses due to stiff competition from other telecommunication industries. However, it remains as one of the largest and oldest providers of telecommunication. Competition within India is increasing steadily with the entrant of new companies in the telecommunication industry. Additionally, the vast population cannot be served by one telecommunication industry considering the high demands of telecommunication especially mobile services and internet since India is the biggest outsourcing country. Additionally, its growing economy is contributing to the development in this industry with the government reducing regulation and allowing more companies to enter the market. China A brief overview of the Chinese telecommunication industry shows that it is among the fastest growing industries. In 2010 to 2012, the industry revenues grew by 4.1%. Some of the key players in the telecommunication industry in China include China Mobile, China Unicom and China Telecom (Simon, 2011). The Chinese telecom industry is dominated by the three companies and highly controlled by the government. Initially, they were six, but then reduced to three. China mobile is the biggest among them all, taking a market share of 67.5% in 2006 (Simon, 2011). It has taken over from several other companies towards the end of the last century such as Fujian mobile, Henan mobile, and among others. Through these takeovers, it has grown to become the biggest digital mobile company in the world serving the largest number of customers (Simon, 2011). The other key player is the China Unicom that is a state owned telecom company. In 2008, the company had 125 million GSM subscribers and 43 million CDMA subscribers Chinaunicom.com. (2012). However, it moved its CDMA services to China telecom and Universal Mobile Telecommunication System that has launched recently in China. China Telecom is the third player in the Chinese telecommunication market that is entering other markets part from China such as Australia. It has 149 million subscribers including 3G subscribers (chinatelecom-h.com 2012). It was voted the best managed company in Asia in 2011 that was awarded by Euromoney, FinanceAsia and among most honored companies by Institutional Investor. Currently, the telecom industry in china is highly controlled by the state considering it has a company owned by the government. However, competition is deemed to increase soon from the government plans to enhance other entrants. South Africa South Africa is the largest and most developed economy in Africa. Telecommunication industry is the fastest growing industry in South Africa that is driven by growth in mobile telephony and broadband connection. The network in South Africa is 99.9% digital, serving as the most developed telecommunication technology in Africa (southafrica.info, 2012). In terms of fixed line telephony, the country ranked 34th and 26th in terms of subscriber number in mobile telephony. All telecommunication sectors, including undersea connectivity and broadband, are growing at a rapid rate (southafrica.info, 2012). Some of the telecommunication companies in South Africa include Vodacom and Neotel Vodacom is mobile telecommunication company in pan-Africa that was the first cellular network introduced in South Africa. The company provides GSM services to more than 35 million subscribers across South Africa, Lesotho, Tanzania, Mozambique and the Democratic Republic of Congo. Neotel is yet another competitive company in South Africa’s telecommunication industry. It was previously known as SNO telecommunications. It was unveiled in 2006 and becomes the first company to offer direct competition to the current companies at the time. It provides mobile telephony and data services. In South Africa, competition is only increasing considering there are few competitors. However, the few companies available are able to serve the demand of the country as it increases. An opportunity for more telecommunication companies exists (southafrica.info, 2012). In Flight Broadband Services As telecommunication technology and services continue advancing, provision of broadband services to customers in flights has also been increasing with companies such as Gogo Air increasing its presence internationally. Gogo Air has been prominent in United States and Canada. Recently, it has moved to other countries with the intention of increasing its services (gogoair.com, 2012). Its services are dependent on the potential of growth in both broadband and air transport services considering it targets those in flight. The company depends on the airline companies to provide its services. One of the ideal countries among the BRIC where in flight broadband services is attaining rapid growth is Brazil. With its approximate 30 airlines, both domestic and international, as well as a rapidly growing demand for broadband telecommunication services in general, there is a tremendous opportunity for in-flight broadband services. India also has a considerable number of airlines, but there is potential for growth. Additionally, its growing telecommunication market provides an exceptional opportunity for in flight broadband services. Gogo Air remains the key player in Brazil, with a recent expansion to United Airlines having fitted its broadband in their airplanes. Other companies that offer competition include Row 44 that provides its services in the Transaero airlines (Sharkey, 2012). With a growth in the telecommunication industry in Brazil, there is a massive opportunity for growth of in flight broadband services. Gogo Air provides its services to other BRIC countries as well. The company has established its services in India. It serves several airlines, both Indian and from other countries that land in the country. It is currently expanding its business to the available airlines. The demand for in-flight broadband services in India continues to increase as more and more continue to demand internet services. However, other competitors are also establishing in India such as the Row 44 and Lufthansa. Row 44 provides services to some of the international fight going in n out of India. In-flight broadband allows a company providing the service to offer it in several countries as long as it provides the service to the airlines flying to the particular country (Sharkey, 2012). Lufthansa, on the other hand, provides the same services, and currently is expanding its route such as between India and Germany. It has already started providing wi-fi broadband services for internet through laptops and soon will extend to mobile phone services such a text messages and emails a well by the end of the year (Economic Times. 2012). Gogo Air has recently entered a deal with Air China to provide in flight broadband services to their customers. Trials have already been done, and services are underway as of last year. This means that services have already commenced, and travelers can access internet services in flight from United States to china as well as between local cities in china. The major competitor in China for Gogo Air remains as Row 44 that is looking forward to start operating in China. Gogo Air is also operating in Russia, but just like the other BRIC countries is faced by competition from Row 44 that provides the same services in Russia as well. This service is growing and gaining prominence in Russia just as the other BRIC countries considering the growing demand for internet services in these countries. However, South Africa does not have any company established to provide in flight services. Conclusion With such an analysis, it is possible to rank the countries in terms of which would be best to enter. The attractiveness of each market can be assessed to find out the level of competition and requirements of entering each of the market. Each of the BRICS countries has a potential for further growth. Thus, entering each of these markets would yield profits. However, entering some of them like China could prove quite hard since the government has substantial control of this industry. The most favorable for entering business would be Brazil, due to its risk factor and a fact that it might not be adversely affected by the Euro economic crisis. In terms of in flight broadband services, Brazil has the best opportunity due to it number of airlines as well as several telecommunication companies both international and domestic. On the other hand, India has immense potential due to its continuing growth in telecommunication as well as airlines. China is also growing as well as Russia in the in-flight services. On the other hand, South Africa is yet to provide such technology. References Airtel.in. (2012). Bharti Airtel. Retrieved from airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+bharti+airtel/ Chinatelecom-h.com. (2012). Key Performance Indicators. Retrieved from chinatelecom-h.com/eng/company/company_overview.htm Chinaunicom.com. (2012). Products and Services. Retrieved from chinaunicom.com.hk/en/products/products_mobile.html Economic Times. (2012). Lufthansa to provide wi-fi as paid in-flight service on select routes. Retrieved from http://articles.economictimes.indiatimes.com/2012-10-08/news/34322881_1_wi-fi-hotspot-lufthansa-ground-network Gogoair.com. (2012). An Exclusive In-Air Experience. Retrieved from gogoair.com/gogo/cms/inAirService.do Russian-American Business. (2007). Russia‘s Telecom industry. Retrieved from russianamericanbusiness.org/web_CURRENT/articles/178/1/Russia%26%2339%3Bs-Telecom-industry Simon, J. P. (2011). The ICT Landscape in BRICS Countries: Brazil, India, China. European Commission. Sharkey, J. (2012). Offering in flight broadband service. Retrieved from deccanherald.com/content/165480/offering-inflight-broadband-service.html Southafrica.info. (2012). South Africa’s telecommunications. Retrieved from southafrica.info/business/economy/infrastructure/telecoms.htm Wansink, K. (2009). Global – Industry – The Telecoms Markets in the Emerging BRIC Economies. Retrieved from budde.com.au/Research/Global-Industry-The-Telecoms-Markets-in-the-Emerging-BRIC-Economies.html

The Issue Essay Example

The Issue Essay Example The Issue Essay The Issue Essay Name: Instructor: Course: Date: Journal 1 The Issue Poverty is a major cause for mental and psychological imbalance. Many poor people in the world are more likely to be affected by mental and psychological diseases. Psychological and mental conditions can also be aggravated by the conditions in which poor people live in. Majority of the poor people suffering from mental diseases are exposed to harsh living and social conditions. Many of them can barely cater for their treatment expenses. Most poor people cannot access health care centers and in most cases are abandoned by their next of kin. Poverty allows mental health to thrive; it presents a perfect case for people to suffer from mental illnesses. Poor people are faced with many problems. They are always anxious of what tomorrow holds for them. They are always faced with the challenge of providing for their families even when there is nothing to offer. They live in constant fear of not succeeding in their quest for a desirable livelihood. Poverty is characterized with a daily strug gle to survive, and the mental implications that come with failure are adverse. All these factors create very favorable conditions for mental and psychological complications. Poverty and mental health therefore represent a vicious cycle that ravages through society’s poor leaving an indelible mark in the lives of its victims. Children from poor families are more unlikely to get a decent education and usually perform poorly compared to their counterparts from well off families. Poor people who are mentally ill also suffer from a variety of human rights violations. Most of them undergo both sexual and physical abuse and face many forms of discrimination. Creating a favorable and comfortable environment for poor people suffering from mental illnesses will improve their welfare. Interventions in this case will go a long way in eradicating poverty as well as ensuring that mental illness is kept at check. Governments therefore need to intervene in this area of public health to deal with poverty as a whole, and ensure mentally ill people gain access to treatment. Mental heath professionals must ensure that they treat cases of mental illnesses among the po or with the deserved importance. Research Question How can the government and mental health professionals intervene to ensure that cases of mental illness among the poor reduce? The issues affecting mental health patients require policy intervention. The government and stakeholders in public health must act to ensure that people who are poor and mentally ill receive assistance. It is the sole duty of the government to provide accessible and affordable healthcare to its citizens. The government also has a duty to ensure that citizens live in good conditions. Mental health professionals too are obliged by the nature of their profession to participate in any initiative that might improve the welfare of mental health patients. An improvement in the conditions of living of mentally ill patients will benefit not only the patients but also the mental health profession as a whole. The interaction between mental health and poverty represent a vicious cycle that in turn affects a country’s economy and its development as a whole. It als o means that these people are at an increased risk of becoming poorer. The government needs to intervene in order to stop this vicious cycle. The government must put in place policies that will address the issue of mental illness in poor households. Government policy must therefore address the twin issues of poverty and mental health. Access to mental health care should be made easy and poor people should be assisted in seeking specialized health care for their mental health problems. This is a critical issue in health, wellness and psychology. Poverty affects the wellness of a person while mental health touches on both health and psychology. This research links well with my concentrations and will help focus attention on the plight of poor mentally ill people. It shall easily assist in finding solutions to the problems they face. Annotation Lipman, Ellen L, and Michael H. Boyle. Linking Poverty and Mental Health: A Lifespan View. Ottawa, Ont: Provincial Centre of Excellence for Child and Youth Mental Health at CHEO, 2011. Internet resource. In their book, these authors examine the issues presented by my research question. Their book studies the relationship between poverty and the psycho-mental health of youth. In this book Lipman et al, suggest that the mental effects that poverty has on the youth can sometimes extend even to adulthood. They argue that there is a strong relationship between poverty and mental problems among the youth and that compared to youth from well off families, they are most likely to develop mental problems. They say that mental health is not only affected by household poverty but also communal poverty. They add that mental health is affected by several factors that include familial conflicts, the mental health of the parents and social distress. Davis, Ann, and Phil Hill. Poverty, Social Exclusion and Mental Health in the Uk 1978-2000: A Resource Pack. London: Mental Health Foundation, 2001. Print. In their book, Ann and Hill clearly illustrate the existing relationship between poverty and mental health. They argue that, for policies that address these needs to be formulated, there is a need for the policy makers to understand the underlying effects of poverty on mental health. They propose a system that will grant the poor and mentally ill benefits that will enable them seek appropriate treatment. They also propose that governments must also address the needs of the poor and establish agendas for communities ravaged by poverty. They call for the establishment of poverty awareness education in the instruction of mental health professionals so that they may respond to such issues with the urgency and importance required. Davis, Ann, and Phil Hill. Poverty, Social Exclusion and Mental Health in the Uk 1978-2000: A Resource Pack. London: Mental Health Foundation, 2001. Print. Lipman, Ellen L, and Michael H. Boyle. Linking Poverty and Mental Health: A Lifespan View. Ottawa, Ont: Provincial Centre of Excellence for Child and Youth Mental Health at CHEO, 2011. Web. 28 January 2013.

Organisational Behaviour Coursework Example | Topics and Well Written Essays - 2750 words

Organisational Behaviour - Coursework Example Siemens adopts the following organizational structure and culture as compared to other organization. Divisional structure-it configures the organization and breaks down the organization into various divisions which are self-contained. In order to increase the flexibility within an organization, employees responsible for a certain type of products are placed in divisional structure (Argyris C. , 2005). The company adopts this divisional structure since it delegates authority to each group which in turn increases the morale of the employees. There is also more flexibility in coordinating various divisions  thus  leading to efficiency especially when there is change in the market. Matrix structure- this type of structure groups the employees by both the product and the functions. It focuses on the use of teams so as to complete certain work. Since Siemens Company produces different products, it allows different departments to share information more easily and also allows specializat ion that can increase knowledge in a certain segment. Hierarchy-Community Phenotype Model of Organizational Structure-unlike other organizations, Siemens confers to its employees a sense of belonging where everyone is made to be part of the organization. With the evolution of technology and dynamism in the market, firms do not just exist to make only profits, but it also has some other responsibilities to the community and other stakeholders. This phenotype structure combines both informal and formal hierarchal society participation therefore viewing an organization as influencing and also being influenced by the environment (Argyris C. a., 2009). The relationship between an organization’s structure and culture and its impact on the performance of the organization Organizational structure and culture depends on how different activities are allocated, coordinated and supervised. It also determines on how an organization performs and operates its duties. Good organizational str ucture delegates authority to employees and improves employees’ efficiency and morale. Organizational culture outlines the way in which employees interact with one another and the way tasks are to be done within the organization. The cultural paradigm of Siemens consists of several values, beliefs, rituals and symbols that direct the operating styles of the employees within the organization. As in the structure and culture adopted by Siemens Company, collaborative structure offers a decentralized workforce with incorporates different units to work together for achievement of the intended objectives Organizational structure and culture have different impacts on the motivational level and performance of employees within the organization (Bennis, 2002). In most cases, employees put more efforts to achieve the goals of the organization if they consider themselves as part of the organizational structure and culture. Diverse cultures and structure operating within a company can hav e an effect on the way employees are performing their duties. Effective organizational culture enhances clear and open communication which in turn increases the organizational effectiveness. Great organization culture allows knowledge sharing within the organization which improves personal development of employees therefore

SUPPROTING DOCUMENT Essay Example | Topics and Well Written Essays - 750 words

SUPPROTING DOCUMENT - Essay Example My father shifted to Canada some time back and after that we encountered serious financial losses, so much so that he went bankrupt. After this, we had to give up all the luxuries of life and live on a literal hand to mouth approach. I went into a mental trauma and could not concentrate on my studies properly all this while. This resulted in my failing some courses as well. My parents also got separated at home due to bickering that was an on-going affair. I just could not concentrate on anything and studies for sure took a back seat in this whole equation. This asked me to pour in my best efforts towards the studies but the amount of tension, shock and awe I was in, nobody could ever understand. It was only when my father took me to the counselor of bankruptcy for English translation, as his English was not good that I came to know the magnitude of the whole problem. I was the co-signer in the bankruptcy statement. The severity hit me and my family and because of this our living was in doldrums. More than that, we had to endure a lot of physical and emotional pain at the hands of the whole situation which by this time had become unbearable for me, let alone my parents who were the direct recipients of this tragedy. In the meanwhile, I cleared language courses at school but just could not pass the psychology one. I have always had a soft corner and personal liking for this course and it is because of this that I am penning this letter to you in the first place. The reasons have been mentioned duly in this communication and I wish to apprise you of the same again here stating that all these things matter to me a lot and my physical and emotional self is hurt to the maximum and now is the time when I want to achieve something in life and for that to happen I want to get over with my tensions and worries once and for all. However, all said and done, these problems

Health Promotion Essay Example | Topics and Well Written Essays - 500 words - 1

Health Promotion - Essay Example Because nurses are involved with direct and frequent care of clients, health promotion is important for the nurse to serve as an educator and change agent, aiding the client to achieve the best health possible. Nursing Roles in health promotion The role of the nurse in health promotion may include various aspects, or the nurse may have several roles. Funnell, Koutoukidis, and Lawrence (2009) present that the nurses can make a contribution to the health and social well-being of their clients by: (1) recognizing there is a role for the nurse in the promotion of health and self-care; (2) participating in providing health promotion interventions; (3) being aware of key health and social factors to be considered when carrying out an assessment of individual needs; and (4) being aware of the contributions of other professionals to assessment and interventions (p. 71). In nursing areas of education, clinics, community, and administration, nurses nowadays are trained and encouraged in health promotion interventions. In these four areas nurses apply in the nursing process interventions to suit the needs of the clients according to and using the three levels of health promotion prevention.

Business Processes and SystemsSAP SD exercise Assignment

Business Processes and SystemsSAP SD exercise - Assignment Example The system was to create efficiency in marketing, finance, sales, service and support, IT, and human resource departments. The following report shows all the tasks I carried out. Implementing SAP system in GBI organisation had to involve the financial benefits and costs associated with the system. The system enables the provision of data integration, maintenance of the system and support and complex segments of reporting. The system stores all the relevant information that the organisation needs to know about the customer. Provision of material management model in the system resolves the audit points raised during the process of procurement. Auditing is made easy with the system because it stores all the payment data involved in any transaction. Thus, in case of any problem with the payment, the finance department would always refer to the data in the system. The system records data about the type of currency and method of payment the customers use to pay for goods. The sales and accounting departments have a natural time to create and maintain data using the system because it distributes data in order for different people in the organisation to see. The SAP system would help GBI team improve its speed, efficiency and flexibility because the system is useful for making decisions and accessing data faster. The system can give each new customer a unique number that it keeps a record. The data registered in the system could be used by all the staff if they need it because of flexibility in the system. The segmental reporting in the system would help the organisation to reduce errors (the system gives report for the loss and profit, and analysis of variance). SAP System can produce financial reports, and thus it cannot be compared with the other current systems that cannot produce such reports. The system can record the currency that customers use in the payment and the terms of payment

Partisan Comedies Thesis Example | Topics and Well Written Essays - 2750 words

Partisan Comedies - Thesis Example Reviews done by various popular media outlets as well as people’s reactions on the show will be analyzed. In conducting such study, the researcher proposes that partisan comedies in the US have significant influence on the social and political views of the American people. Introduction Comedy is a form of entertainment art which primary purpose is to provoke laughter. It does not only include the elements of humorous dialogue or actions but also the elements of surprise, incongruity, conflict, repetitiveness, and the effect of opposite expectations. Actually, there are various forms of comedy based on their source of humor, the method of delivery, and the context in which it is delivered (Griffin, p.1). One of the most popular forms of comedy is satire. It is a composition that deals with the fragments of society. And the person who uses satire is called satirist. Certainly, the word satire was coined to describe a collection of literary poem or commonly known as poetic medley. Then, it may also mean a poem that was riddled with vices. It was widely used to describe many works of literature that exposes foolishness or vices in humans, organizations, or even governments. It is a form of entertainment which uses the art of irony, sarcasm, ridicule, or humor/comedy in order to effect reaction, change or even to prevent it. It is widely available in written verse or prose, vocal and even in visual form (Griffin, p.1). Today, partisan comedy shows are becoming very popular in the US since it was revolutionized in media. In fact, it becomes an effective tool especially in exposing political and social issues. Thus, this research paper attempts to determine the specific publication or revi ews, or media perception of partisan comedy shows in the US as well as to analyze the influence of the show or comedy on published opinion and public reaction through review of published literature and to determine any link or consequential political or governmental action regarding the comedy or show. The researcher has found these objectives important in this study because these have significant contribution in the evolution of partisan comedy in the United States. Literature Review Evolution of Comedy in US Comedy is a popular literary or entertainment which usually use humorous performance, satirical tone, or jokes to amuse and make the audience laugh. It also includes the elements of surprise, incongruity, conflict, repetitiveness, and the effect of opposite expectations. Actually, comedy was used in varied forms of arts and entertainment. But, the development of each form also marked the conceptualization and development of another form i.e. the radio comedy leads in the devel opment of comedy in television (Rourke, 324). In the United States, partisan comedies can be traced back after the American Revolution when the country was already freed from worries and chaos and when the American citizen begun to appreciate the works of art such as comedy. At first, comedy was only used in writing and speaking but years later it expanded in other forms such as in literatures, cartoons, magazines, animation, theater, vaudeville, radio, recordings, television and films even in standup comedy (Rourke, 324). In literature, the earliest available material for comedy and satire was the work of Thomas Morton from Marymount, which was entitled the â€Å"New English Canaan† published and circulated in 1637. The author used humor and wit to compare the cultural values of native people and English Puritan colonists. Another was

Assignment Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Assignment - Research Paper Example The major causes of TBI include head bang, falls, vehicle accidental, construction accidents and sports. Sports have been classified as the most lethal and rampant contributor to the development of head injury. The prevention of the occurrence of this disease depend on the cause of the problem. Reduction of car accidents can result to tremendous decrease in the incidences of TBI. Change in the common practices in sports can also do well in the prevention of its occurrence. Wearing of head gears have statistically proven positive in the prevention. Impact of Traumatic Brain Injury Medical impact The occurrence of traumatic brain injury in individuals at any stage of development has adverse medical impacts. The cost of treating the disease has proven to be one of the most expensive procedures in the world. This means apart from medical covers available in the country one has to deep hands in their pocket and cover for the expense (Finkelstein et al, 2006). The test carried in the diagn osis stage to make a decision on the kind of medical treatment and operation can adversely alter the health of an individual. The prolonged medication applied on the individuals suffering from traumatic brain injury could lead to several side effects on the person undergoing the medical treatment. The complicated surgeries conducted for the recovery of the individuals could be costly as well as critical for patients in case of lapses on the part of the surgeon. The increase in cost of treatment bore by the individual is also an impact of the prolonged medical treatment for recovery from traumatic brain injury. Due to the prevalence of TBI, the disability it causes can cause increased risk of other health conditions. Recent studies show that 1to 3 years post injury, people with TBI are 1.8 more likely to develop epilepsy and new health problem associated with it can develop in the aging process (Ferguson et al, 2005). This includes development of depression, Alzheimers and mental ret ardation. Therefore, the medical impact varies from the cost and the side effect of treatment to the development of other diseases. Physical impact TBI is accompanied by several physical inabilities, the signs and symptoms can vary from total inability to partial one. Headache, change in the sense of taste, dizziness and trouble in balance are some of the minor insistences that results to partial inability. Loss of speech, sight and hearing causes complete impairment on the personnel life. The traumatic brain injury of an individual leads to physical limitations and disabilities. The injury suffered in the brain due to accidental falls, violence or vehicle accidents is causes alteration in the internal functions of the brain that leads to changes in the cerebral blood flow. The injury in the skull also affects the blood pressure in the brain. This could cause partial or complete paralysis over a period of time in the individual who have suffered the traumatic injury. The increase in disability of the individual, therefore, causes limitation to the person’s physical or bodily functions (Mallonee et al, 2006). Educational impact The traumatic brain injury affects the individuals in the course of their educational progress. The effect is on the students learning progress and even the way the tutor has to teach. The alteration in the function of the cerebrum caused due to the traumatic injury could lead to cognitive drawback that pulls back the level of understanding as compared to the

Retail pharmaceutical industry and its challenges

Retail pharmaceutical industry and its challenges In times of global economic recession, retailers will need to be more vigilant in meeting consumers demands to remain viable in the ever more competitive market. Retail pharmacy in Malaysia are faced with unique set of challenges deriving from historical past and cultural practices to consumers lifestyle changes. Therefore there is a need for retail pharmacy operators to re-evaluate existing marketing plans by means of understanding current market condition and observing future trend. Then recalibrate their marketing plans and strategies to reposition themselves securely in the market. 1.1 Objective The report aims to provide an overview retail pharmacy industry and evaluate factors that propel and restrain the market, government policies, sales trends, potential growth and market outlook. Challenges related to the pharmaceutical retail sector will be outlined and assessed, and insights into marketing plans being deployed to tap into available market opportunities in Malaysia will also be discussed. 1.2 Overview : Retailing in Malaysia Malaysia retailing environment has undergone a continuous and marked change over the years. The nation has been classified by the World Bank as a upper-middle income country with middle-income household making up more than 50% in 2007. Between 2004 and 2005, according to the Department of Statistics Malaysia, on an average, the urban household spent 1.8 times more than its rural counterparts that is about USD 735 (MYR2,285) monthly and USD 428 (MYR1,301) monthly respectively. By 2015, according to UN data, the urban population is forecasted to account for approximately 76% of the total population (Euromonitor 2010). Retail sales will likely benefit from this. According to Q4 BMI Malaysia Retail Report, it projected that retail sales will increase from USD 43.65 billion (MYR 153.76 billion) in 2010 to USD 71.44 billion (MYR 251.63 billion) by the end of the forecast period. The key factors supporting this forecast is due to low unemployment rate, rising disposable incomes and a strong tourism industry. BMI forecasts Over-the-counter (OTC) pharmaceutical sales to grow from USD 404million in 2010 to USD557million which translates to 38% increase therefore elicit a positive effect on retail pharmacy. 1.2.1 Retail Pharmacy in Malaysia Malaysia total healthcare expenditure in 2009 exceeded USD 7 billion Figure 1.0, and is projected to surpass USD 10 billion by 2020. Malaysia ranks fifth among the Asian nations in terms of healthcare expenditure and is projected to grow approximately 13% yearly (Frost Sullivan 2008). Retail pharmacy sector contributes 17% of the total expenditure only due to restrictions pertaining to government policies, profession workforce, and population perception. The retail pharmacy sector can be described using organization size and product/service mix criteria. Sole units are comprised primarily of independent pharmacies, usually owned by pharmacists. Multiple-unit pharmacy organizations, or chains, can be divided into small chain and large chain (e.g. 30 or more units). Besides organization size, the retail pharmacy sector can also be characterized by the product/service mix of the organization. Some traditional categories include, supermarket (e.g. AEON), and, beauty and healthcare stores (e.g. Guardian, Watsons). Pure drug store is virtually non-existent in the Malaysian retail pharmacy sector because pharmaceutical products can be sold and dispensed by medical practitioners as well pharmacists. Consequently, this policy does not encouraged the setting up of pure drug store in Malaysia. Therefore, current retail pharmacies stores usually offer both pharmaceutical and non-pharmaceutical product/services to maintain viable in the market. The major players in the Malaysian retail pharmacy scene are large multinational corporations such as GCH Retail (M) Sdn Bhd and Watsons Personal Care Store whereas local companies include Caring Pharmacy and Trustz Pharmacy, and a plethora of small independently operated pharmacies Figure 2.0. In 2009, the multinationals, GCHs Guardian and Watsons collectively dominated 54% of the total market share whilst 46% was divided among local retail pharmacies as shown above (Euromonitor 2010). Generally experienced in dealing with large industries, these multinational corporations compared to the domestic counterparts, have the experties in handling processing, packaging, logistics, inventory management etc. In addition, they have the advantages of economies of scale, retailing of in-house brand, increase in market profit and share, and wider discount parameter for retail healthcare products. 2.0 Current Market Status 2.1 External and Internal Factors Influencing Retailers Marketing Strategies The spillover from the subprime mortgage crisis has badly affected the global economies and Malaysias economy has not been spared too. In 2009, retailing current value growth (CVG) showed a decreased compared to 2008 but still at a positive pace (Euromonitor 2010). In 2010, real GDP growth is expected at 5.7% supported by stronger exports. Increased spending by private consumers as a result of improving labour market conditions will soon strengthen domestic demand (Euromonitor 2010). GDP forecast was reevaluated in May 2009 from 4% to 5% (Euromonitor 2010). Though consumer confidence dwindled, spending on health care continues to be a priority within the consumers household as seen in Figure 3.0. Consumers are still willing to spend a little bit more during promotional period or turned to cheaper alternatives such as mid-priced/economical in-house brands or generic medications. Ongoing urbanization trend, higher education levels and better living standards have generated greater interest among consumers regarding self-medication. This further strengthened the importance of retail pharmacy stores as consumers are able to acquire OTC healthcare, nutritional products and prescription drugs from them. Overall trend of the retail pharmacy sector is gearing towards the sales of generics and OTCs. Profit derives from generics is generally higher compared to branded/innovator products (Shafie Hassali 2008). However, sales of non-prescription products such as OTCs, TCMs, vitamins and supplements are still the main contributor to the retail pharmacys revenue at 79%. Having said so, retailers still need to employ different marketing strategies to distinguish themselves from existing competitors and attempt to reposition themselves as market leaders some successful while some struggled. Strategies pertaining to each of the different type of organizations will be further discussed as follow: 2.2 Strategies Employed by Multinational Corporation The multinationals such as Guardian and Watsons have taken a broad spectrum approach by attempting to diversify from traditional dispensing services common to the concept of a pharmacy, into a wider market segments such as general health and beauty care. The retailers responded by engaging in regular promotions and extended sales period to encourage spending and offering a combination of both pharmaceutical services with beauty care. Rapid expansion strategies undertaken by leading chained retailers resulted in a substantial escalation in the chained store numbers in the nation. 2009 saw a slight improvement in the average selling space per outlet of beauty and health specialist retailers especially in larger shopping malls than standalone establishments. Survey has shown that these are the places where the crowd/consumers prefer. Variety in choices/shops and competitive price products are some of the factors that attracts them. Most beauty and health specialist retailers launch their retail chains in Klang Valley. This is largely due to greater purchasing power among urban consumers. Nonetheless, beauty and health specialist retailers are also expanding outside Klang Valley in order to serve the rising population and growing purchasing power of consumers in East Malaysia and secondary states. Launching of budget in-house brand is to cover a wider range of consumer segment. 2.2.1 Guardian : Target Market, Product Services, and Promotion GCH Retail (M) Sdn Bhd is a wholly-owned subsidiary of a Hong Kong based Dairy Farm International Holdings Ltd. It is 78% owned by the Jardine Matheson Group, which is listed on the FTSE Stock Exchange and also listed on the Singapore Straits and Bermuda Stock Exchanges (Euromonitor 2010). In Malaysia, the company is involved in the operation of Guardian pharmacy, Cold Storage supermarket and Giant hypermarket outlets. In 2009, as a result of its aggressive expansion, 20 new Guardian outlets were added, and promotions including daily specials has boosted the companys pharmaceutical market share to 35% Figure 2.0, occupying the largest portion of the retail pharmacy market segment. Guardian retailing format is gradually becoming popular in Malaysia. For instance, Guardian spearheaded the concept of  modern retail pharmacy by providing professional consultation and service by registered pharmacists, plus holistic health and personal care solution. In response to the Malaysian governments support initiatives designed to spur small and medium sized enterprises (SMEs) in Malaysia, most of Guardian in-house brands are source and manufactured locally. Therefore, it is able to offer quality products at very affordable price targeting at all consumer segments and is expected to continue to source and develop wider products range. Guardian is aggressive in promoting its in-house brand products by advertising and promotions. For instance, Guardian dedicated half a page or full-page advertisements in their in-store brochures or leaflets for their in-house brand products. GCH Retails share of in-house brand products has been growing steadily largely due to developing brand recognition as well as the wider range of items available. External and Internal Analysis (Guardian) External Internal Threats Economic slowdown Decentralized marketing function: inconsistent brand image Weaknesses Retracted consumer spending Increased rivalry between competitors Opportunities Import/Export: Malaysian Ringgit vs Hong Kong Dollar Good management: able to respond to market change Strength Change in consumers spending pattern Both external and internal factors how the company decides to operate. The external factors will be same for all market players. 2.2.2 Watsons : Target Market, Product Services, and Promotion Watsons Personal Care Stores (WPCS), being the largest beauty and health retail chain in Asia, is a subsidiary of the AS Watson Group based in Hong Kong and wholly owned by Hutchison Whampoa Ltd. WPCS has been in Malaysia since 1994 and is considered one of the most accomplished personal care chain stores (Euromonitor 2010). Following the successful merger and acquisition of Apex Pharmacy Sdn Bhd in Jun 2005, WPCS has 211 outlets nationwide. In 2009 due to its extensive stores expansion and merger , its pharmaceutical value share managed to increase to 19% Figure 2.0 of the entire pharmaceutical retailing in Malaysia.WPCS still remains the largest community pharmacy retail chain in Malaysia. To support and reinforce its image positioning Watsons employs promotional pricing, selling list prices then running price-off sales periodically, continuous marketing efforts and promotions such as television advertisements, complimentary beauty and health information to consumers, and storewide 20% discount campaign. Moreover, WPCS products are competitively priced and carry quality in-house brand products which are usually cheaper by 20% to 25% below manufacturers brand in the same product range. Its in-house brand lines consist of a large proportion of skin-care products, hair care, OTC healthcare products, toiletries, bottled mineral water, electrical items designed to meet the needs of the mass consumers . To further promotes its in-house brands, it has dedicated more shelf space in-store for them. Coupled with growing brand recognition and wider range of products to cater for all segments of consumers, this marketing trend may continue in future. External and Internal Analysis (Watsons) External Internal Threats Economic slowdown Over expansion resulting in dissipated consumer services Weaknesses Retracted consumer spending Increased rivalry between competitors Opportunities Import/Export: Malaysian Ringgit vs Hong Kong Dollar Extensive outlet coverage nationwide Strength Change in consumers spending pattern 2.3 Strategies Employed by Small Retail Phamacy Marketing model of smaller retail pharmacies focus on establishing good rapport with its customer base by providing individually customized pharmaceutical services for their clients according to their needs and wants, Furthermore, they also provide extended after working hour services for the convenience of their customers, to access to pharmaceutical items and advice. Loyalty marketing is also introduced to maintain or expand their customer base in light of even more competitive environment. This model is gaining popularity in Malaysia and is already established in Europe, Australia and Canada. Specialized services exclusive to pharmacy such as pre-packed dosettes medications (to ensure better compliance to medicine), insulin dose adjustments for uncontrolled diabetes management and methadone replacement therapy for heroin dependent patient, targeting a unique consumer segment is gradually incorporated into their marketing plans. 2.3.1 Caring : Target Market, Product Services, and Promotion Caring Pharmacy Sdn Bhd is a group of pharmacies under one banner collectively shares the same supply and inventory management similar to that of chain stores, however each outlets are independently owned and operated by pharmacists. Caring Group currently have 46 registered pharmacists operating 40 outlets in Klang valley. Therefore giving the Group the highest number of pharmacist to outlet ratio among retail pharmacy operators in Malaysia. With market share of 12% in 2009 Figure 2.0, Caring is fast emerging as one of the most established local community retail pharmacy. Providing extended hour services from the early hours up to midnight proved to be a potent marketing strategy in establishing its market share as it provides time flexibility to consumers. Caring offers professional consultation by registered pharmacists on uncomplicated ailments and medication management solutions such as pre-packed medications for consumers convenience. The group has been actively promoting its pharmacist consultation service. For instance, public awareness talks by pharmacists on health topics such as hypertension, diabetes, weight-management etc. are frequently organized. Launched in 2006, the first pharmacy reward program as a points accumulation and gift redemption card with Malaysias premier multi-party loyalty program BonusLink, enabled Caring to establish closer contact with their regular clients. External and Internal Analysis (Caring) External Internal Threats Economic slowdown Too focused on domestic/localization growth Weaknesses Retracted consumer spending Increased rivalry between competitors Opportunities Change in consumers spending pattern Good corporate core value: pharmacist service for all consumer segments Strength 3.0 Marketing Strategies 3.0 Strategic Recommendation For the Retail Pharmacy Industry Global economy remained sluggish in 2009, likewise in Malaysia. Even though consumer spending has retracted in Malaysia, where healthcare is concerned, consumers are still spending. Retail pharmacy registered an increment in sales of 0.2% for 2009 against 2008 Figure 3.0. 3.1 Marketing Mix Strategy Target consumers Promotion mix Sales promotion Advertising Sales force Public relations Direct online marketing Offer mix Product Services Prices Adapted from Marketing: An Introduction from an Asian Perspective ( Kotler et al. 2006) 3.2 Target Consumers : Population Demographic Outlook and Lifestyle Trend According to United Nations Department of Economic and Social Affairs, in 2007 Malaysias population was just over 27 million and by 2015 it will be more than 30.7 million. In addition, nearly 60% of Malaysian is below the age of 30 in 2007 (Euromonitor 2010). Needs and wants of consumers changes with age. Marketers must use different marketing approaches for different age and life-cycle groups. The mature segment of the population in Malaysia, are usually relatively established in terms of financial, family and home and more aware of their health status. Marketers needs to woo this segment consumer by employing positive images and appeals. This segment will be the key buyers of medical and health-related products and services, including pharmaceuticals and OTC drugs, vitamins and dietary supplements, health drinks and medical equipment. While there will be new emphasis on products for mature consumers, younger consumers will still remain a potent force since they made up half the population in Malaysia by 2015. They are more savvy, health conscious and more willing to try new products thus exercising significant purchasing power and driving continuing demand for the wide range of youth oriented products. Hence, this will spur demand for core healthcare products and influence sales in tangential sectors such as food and beverages, and healthcare services. 3.3 Offer Mix : Product Portfolio Adjustment and Pricing Tactic 3.3.1 Product Portfolio Adjustment Consumers remained largely loyal to established brands mainly because these brands are trusted names that consumers used to purchase or are just comfortable with its effectiveness. Coupled with strict registration requirements in Malaysia for all medicines, either branded or generics, in-house brand is unlikely to perform well in certain healthcare lines such as oral analgesics, cough, cold and allergy but may do well in other health product category. For example, in-house brand such as wound care, vitamin and supplements are projected to grow due to regional disease outbreak and economic slowdown. As living costs, including healthcare costs increases, consumers will be more adventurous to try out economical in-house brand products and self-medicate. Using the pull and push marketing strategy, potential consumers will come to understand the helpfulness of vitamins and dietary supplements as preventative measures against environment, diet, importance of taking balance nutrition and age-related ailments such as joint and back pain, immune systems, osteoporosis etc. Personal selling and sales promotion will be expected to heightened awareness of in-house brand products. Marketers need to expand their consumer healthcare product ranges in order to maintain competitive in the market. Figure 4.0 shows that in-house brand product line will continue to grow. Therefore, marketers should focus on marketing in-house brand products such as topical analgesics, antipruritics, other wound treatments, vitamins and dietary supplements, that enjoy strong demand. 3.3.2 Pricing Tactic Consumers will be shopping around for the best deals. It is not necessary for retailers to cut list prices, but may offer more short termed price promotions, lower quantity threshold discounts, provide credit to long-standing customers, and more aggressively price smaller pack sizes. In tough times, price cuts attract more consumer support than promotions such as mail in offers and sweepstakes. 3.4 Promotion Mix : Conventional Advertising and Online Marketing 3.4.1 Conventional Advertising Despite the growth of electronic communications, printed newsletter and television still play an important role in Malaysians daily life and their pursuit of information and entertainment. As shown in Figure 5.0, printed adspend dominated 54% followed by television adspend at 37% of the total adspend respectively for the year 2009. Major newspapers include three English-language dailies, two Malay-language dailies, five Chinese-language dailies, and two Tamil-language dailies. The Malaysian has a wide range of magazines covering lifestyle, fashion, business, and special interest topics such as fishing, motoring, health and wellness and childcare. Magazines in Malaysia are usually published on a fortnight or monthly basis and are available via subscription, at retail outlets, convenience shops and small grocery stores. Although there seems to be a slight plateau Figure 6.0, conventional printed media will still be the medium of choice currently to disseminate promotional information for pharmacy retailers. 3.4.2 Online Marketing The internet has had a significant impact on Malaysia over the past several years. The number of internet users grew from nearly five million users in 2000 to more than 12 million users in 2007, reflecting growth of 144%. Just as significantly, the household penetration rate of personal computers in Malaysia increased from 13.5% in 1995 to 34.7% in 2007. Tethered with such growth, online adspend recorded 72% spike growth from 2007-2009, and is expected to continue capturing readership share at the expense of printed media, in-line with household penetration rate of internet enabled computers increases in Malaysia. Mobile advertising will be in vogue as internet handheld devices gains market penetration, particularly among the younger population. Advertising platforms such as Apples iAd is a prime example of cutting-edge mobile advertising where advertisements are not just informative but interactive as well. Advertisements of this kind, can be updated real time by retailers with short-term sales promotion similar to Malaysia Airlines lunch-hour flight deals or provide interactive online shopping experience, will revolutionize conventional concept of promotional advertising. Pharmacy retailers can tap into this market and formulate marketing plans unique to loyal mobile shoppers. Conventional in-store consumers are bombarded with too much product information creating confusion thus delaying purchases. Retailers and manufacturers should collaborate to satisfy consumers needs such as using attractive colors and creating simplistic product packaging to facilitate consumers search for healthcare products. Hence, online advertising and internet retailing is expected to increase. This will have an impact on how retailers attempt to reach Malaysian consumers and, in a less significant but growing way, on how Malaysians shop. 4.0 Conclusion Consumers in Malaysia are changing their healthcare shopping behavior in various ways. While many opted for other more economical retailers, there are some who remained loyal to their preferred retailers. They are more comfortable in seeking out deals and using coupons, and will purchase both in-house brands or branded products whichever provides the best value. Definition of value is also changing. Previously, value is often perceived as quality and options, but now this is synonymous with price, value will mean that consumers get what they want at the best possible price. Pharmacy retailers can capitalize on consumers needs by providing increased personalized marketing and shopping experience. Consumers are also seen shifting towards meaningful and unique shopping experience, particularly in purchasing healthcare items. 4.1 Consumer In Charge Consumers know what they want and many will go the distance in search of the best offers; some consumers, due to their lifestyle fluidity simply require products that satisfy their needs. By giving consumers multiple product choices at different price and benefit levels, brands especially in-house brand, can be capitalized by using different marketing strategies to make them to stand out from the crowd. Mobile shopping, will be the next frontier for retailers to venture into as on-the-go consumers will emphasize on shopping convenience and speed of transactions. 4.2 Retailers Diversity and Rebrand to Stay Relevant Pharmacy retailers diversifying into in-house product line need to factor in consumers shopping preference on established branded healthcare products when formulating in-house product marketing plans. Many consumers maintained loyalty to established brands due to familiarity to a product or confident with its effectiveness. New and improve in-house product lines with convenience in mind such as topical analgesics and sachet digestive remedies, will appeal to consumers particularly the younger customers. Retailers may need to revamp certain product lines with new design, improve in-house brand offers and promote them with a compelling ad-campaign, to appeal to target consumers. 4.3 Future of Retail Pharmacy in Malaysia Retail pharmacy landscape is shifting largely attributed to economic changes, the growth of online retailing and more recently mobile commerce. With increasing use of smart handheld devices in Malaysia, mobile advertising and commerce is projected to grow substantially. Retailers will have to employ a multi-channel marketing approach. Online retailing will provide a platform for retailers to disseminate unique and targeted product offers for consumers to research, plan their shopping trips and ultimately attract consumers into stores. Consumers will also look for premium service coupled with simplified shopping experience in terms of product availability and ease of locating the products. Now more than ever, consumers are becoming more sophisticated and informed in making choices.They desire to know the origin of the product, what they are made of and how their lives can be improved with them. In general, future consumer wants a simplified, personalized and meaningful shopping experi ence with a focus on value. In summation, regardless of the organization size and retail focus, marketers must have the foresight to recognize change and take advantage of it by shifting its resources in line with market trends.

What Is Petroleum Engineering Biology Essay

What Is Petroleum Engineering Biology Essay Petroleum engineering is an engineering discipline concerned with the activities related to the production of hydrocarbons which can be either crude oil or natural gas and there is subsurface activities that presume to fall within the upstream sector of oil and gas industry which are activities of finding and producing hydrocarbons(refining and distribution to a marked are referred to as the downstream sector)explored by earth scientists and petroleum engineering are the oil and gas industrys two main subsurface disciplines in which focus on maximizing economic recovery of hydrocarbons from petroleum of engineering focuses on estimation of the recoverable volume of the recourses using a detailed understanding of the physical behavior of oil , water and gas within a porous rock within a very high pressure and The combined efforts of geologists and petroleum engineers throughout the life of a hydrocarbon accumulation determine the way in which a reservoir is developed and depleted, and usually they have the highest impact on field economics. Petroleum engineering requires a good knowledge of many other related disciplines, such as geophysics, petroleum geology( drilling, economics, reservoir simulation,well engineering, artificial lift systems) The Drill is a machine which creates holes (usually called boreholes) and shafts in the ground. Drilling rigs can be massive structures housing equipment used to drill water wells, oil wells, or natural gas extraction wells, or they can be small enough to be moved manually by one person.[citation needed] They sample sub-surface mineral deposits, test rock, soil and groundwater physical properties. Drilling fluid: A drilling fluid is any fluid which circulates through a well in order to remove cuttings from a wellbore. This section will discuss fluids which have water or oil as their continuous phase. Air, mist and foam, which can be used as drilling fluids, will not be discussed at this time and drilling fluid must fulfill many functions in order to drill a well successfully, safely, and economically. The most important functions are: 1. Remove drilled cuttings from under the bit. (2) Carry those cuttings out of the hole. (3) Suspend cuttings in the fluid when circulation is stopped. (4) Release cuttings when processed by surface equipment . (5) Allow cuttings to settle out at the surface. 6. Provide enough hydrostatic pressure to balance formation pore pressures. 7. Prevent the bore hole from collapsing or caving in. 8. Protect producing formations from damage which could impair production. 9. Clean, cool, and lubricate the drill bit Occasionally, these functions require the drilling fluid to act in conflicting ways. You can see that items #1-3 are best served if the drilling fluid has a high viscosity, whereas items #4-5 are best accomplished with a low viscosity. In its most basic form a drilling fluid is composed of a liquid (either water or oil). If nothing else is added, whenever the hydrostatic pressure is greater than the formation pore pressure (and the formation is porous and permeable) a portion of the fluid will be flushed into the formation. Since excessive filtrate can cause borehole problems, some sort of filtration control additive is generally added. In order to provide enough hydrostatic pressure to balance abnormal pore pressures, the density of the drilling fluid is increased by adding a weight material (generally barite). Preparation: The oil drilling process starts with finding the land to drill on. After selection, there are normally environmental studies to ensure no damage is done. The mineral rights will need to be acquired as well. A water source will have to be established, if one isnt nearby, and the site will need to be cleared of debris, trees and other objects. A hole is then dug where the main drilling will be. The Base Liquid: à ¢Ã¢â€š ¬Ã‚ ¢ Water fresh or saline à ¢Ã¢â€š ¬Ã‚ ¢ Oil diesel or crude à ¢Ã¢â€š ¬Ã‚ ¢ Mineral Oil or other synthetic fluids Dispersed Solids: à ¢Ã¢â€š ¬Ã‚ ¢ Colloidal particles, which are suspended particles of various sizes. Dissolved Solids: à ¢Ã¢â€š ¬Ã‚ ¢ Usually salts, and their effects on colloids most is important and all drilling fluids have essentially the same properties, only the magnitude varies. These properties include density, viscosity, gel strength, filter cake, water loss, and electrical resistance. Though this type of drilling fluid is easy to describe, it is hard to define and even more difficult to find. In the field, a normal fluid generally means that there is a little effort expended to control the range of properties. General rules include: 1. It is used where no unexpected conditions occur. 2. The mud will stabilize, so its properties are in the range required to control the hole conditions. 3. The chief problem is viscosity control Formations usually drilled with this type of mud mainly sands. Since viscosity is the major problem, the amount and condition of the colloidal clay is important. To do this, two general types of treatment are used: 1. Water soluble polyphosphates: (a) They reduce viscosity (b) You should use it alone or with tannins 2. Caustic Soda and Tannins: (a) They also reduce viscosity. (b) You have to use it under more severe conditions than phosphate treatment. The drilling fluids are made to combat particular abnormal hole conditions or to accomplish specific objectives. These are: 1. Special Objectives: (a) Faster penetration rates. (b) Greater protection to producing zones. 2. Abnormal Hole Conditions: (a) Long salt sections. (b) High formation pressures. Lime Base Muds: 1. Water base mud. 2. Treated with large amounts of caustic soda, que-bracho, and lime. 3. Ratio of 2 lb caustic soda, 1.5 lb quebracho and 5 lb lime per 1 barrel of mud. 4. Will go through a highly viscous stage, but will become stable at a low viscosity. 5. Good points: (a) Can tolerate large amounts of contaminating salts. (b) Remains fluid when solids content gets high. 6. Weakness it has a tendency to solidify when subjected to high bottom-hole temperatures. Lime-Treated Muds: 1. Similar to lime based mud differ only in degree. 2. A compromise attempt at overcoming the high temperature gelation problem. (a) Use less lime than lime-base mud. (b) Not nearly so resistant to salt contamination. Emulsion Muds Oil in Water: 1. Oil can be added to any of the normal or special mud with good results 2. No special properties necessary 3. Natural or special emulsifying agents hold oil in tight suspension after mixing. 4. Oils used are: (a) Crude oils. (b) Diesel. (c) Any oil with API gravity between 25 and 50. 5. Oil content in mud may be 1% to 40%. 6. Advantages are: (a) Very stable properties. (b) Easily maintained. (c) Low filtration and thin filter cake. (d) Faster penetration rates. (e) Reduces down-hole friction. 7. Major objection is that the oil in the mud may mask any oil from the formation. Includes muds: 1. Mud with inhibited filtrates. 2. Large amounts of dissolved salts added to the mud. 3. High pH usually necessary for best results. 4. Designed to reduce the amount of formation swelling caused by filtrate inhibit clay hydration. 5. Disadvantages: (A) Needs specialized electric logs. (B) Requires much special attention. (C) Low mud weights cannot be maintained without oil. (D) Hard to increase viscosity. (E) Salt destroys natural filter cake building properties of clays. Gypsum Base Muds: 1. A specialized inhibited mud: (a) Contains large amounts of calcium sulfate. (b) Add 2 lb/bbl gypsum to mud system. (c) Filtration controlled by organic colloids. 2. Advantages: (a) Mud is stable. (b) Economical to maintain. (c) Filtrate does not hydrate clays. (d) High gel strength. 3. Disadvantages: (a) fine abrasives remain in mud. (b) Retains gas in mud. Oil Based Muds: 1. Oil instead of water used as the dispersant. 2. Additives must be oil soluble. 3. Generally pre-mixed and taken to the well-site. 4. To increase aniline value, blown asphalt and un-slaked lime may be added. 5. Advantages: (a) Will not hydrate clays. (b) Good lubricating properties . (c) Normally higher drill rate. 6. Disadvantages: (a) Expensive. (b) Dirty to work with. (c) Requires special electric logs. (d) Viscosity varies with temperature. Inverted Emulsions: 1. Water in oil emulsion. Oil largest component, then water added. Order of addition is important 2. Have some of the advantages of oil muds, but cheaper. Oil-Based Mud Systems: There are two types of systems: 1) invert emulsion, where water is the dispersed phase and oil the continuous phase (water-in-oil mud), and 2) emulsion mud, where oil is the dispersed phase and water is the continuous phase (oil-in-water mud). Emulsifiers are added to control the rheological properties (water increases viscosity, oil decreases viscosity). Air, Mist, Foam-Based Mud Systems: These lower than hydrostatic pressure systems are of four types: dry air or gas is injected into the borehole to remove cuttings and can be used until appreciable amounts of water are encountered, mist drilling is then used, which involves injecting a foaming agent into the air stream, foam drilling is used when large amounts of water is encountered, which uses chemical detergents and polymers to form the foam, and aerated fluids is a mud system injected with air to reduce the hydrostatic pressure. Workover Mud Systems: Also called completion fluids, these are specialized systems designed to minimize the damage formation, be compatible with acidizing and fracturing fluids and reduce clay/shale hydration and They are usually highly treated brines and blended salt fluid. Set Up and Drilling: The main hole is dug wide at the top and is drilled down with just a basic small drill. Two other holes are also dug to store equipment and dirt. Next the main rig is brought in and set up over the main drilling hole. The basic rig is made up of a drill bit and piping that sends the drill further and further down, scaffolding with cable and pulley to bring the drill up and an engine to turn the drill. The drill is sent down, where it chews up the earth. The mud is moved up the piping into a hole built for storage. As the drill goes down, more piping is added, and when a drill wears out, it is pulled up and replaced. Finding Oil: Once mud, being pulled up from the drill site, shows signs of oil residue, the drill is removed and testing is done. Core samples are taken as well as pressure and gas tests. When it is confirmed that the oil has been found, an explosive charge is sent down in the form of a perforating gun. This will crack the rock so that oil can flow into the drill area. After the rock is cracked, a pipe is lowered down for the oil to be collected. The hole is then capped off to avoid spillage and a pump is set up to pull the oil out of the ground.

James Joyce and the advent of Viagra Essay -- Sports, Olympics, Sex Ve

The Olympics are an international competition event for summer sports and winter sports that happen every 2 years. It was originally an event created for men to compete in various sports. However, women were allow to participate in the early 1900s due to the increasing number of female athletes. After female athletes started to participate in the Olympic games, the question of gender identification arose. People fear that males may masquerade as females and have an unfair advantage over other participants in women-only events. To prevent this from happening, the International Olympic Commitee (IOC) started sex verification to test the participant’s sex. The question of sex verification in women’s sports started in 1936, when a Polish journalist accused the American gold medallist in 100m track and field of being a man. Helen Stephen, the gold medallist who broke the 100m record of track legend Stella Walsh was a 6 foot tall female athlete.(Carlson, 2005). Her size brought up the questions about the definition of femininity. Ironically, when Stella Walsh was found dead in an accident it was discovered that she had ambiguous genitalia and abnormal sex chromosomes. Another stunning case which prompted developing the sex verification protocol involved an athlete named Hermann Ratjen in the mid 1950s (Carlson, 2005). Ratjen admitted that he was persuaded to masquerade as a female in an Olympic event in 1936. He hid his genitals and used a fake name, â€Å"Dora,† to compete in the women high jump event. Although he set a world record in 1938 and definitely had some advantages over other female participants, he only came in at fourth place in 1936. This case made a lot of people question the sexuality of some Eastern Bloc competitors. ... ...discriminating. Due to all the human right issues and Semenya’s privacy, her test result was never released to the public and she is able to continue her sports career (Swarr,Gross & Theron, 2009). After all, sex testing is not a reasonable way to identify masquerading men, it only puts female athletes in trouble. The only case of masquerading is Hermann Ratjen, and apparently he did not even win the competition. Sex testing is discriminatory and inaccurate while it is time and money consuming. It puts a number of female athletes with genetic disorders in a nightmare situation. Luckily, Maria Patino and Caster Semenya were re-qualified in the end. We can only conclude that sex testing is simply a black and white method to categorize male and female, but this world has more than male and female. Sex testing underestimates the complexity of the human structure. James Joyce and the advent of Viagra Essay -- Sports, Olympics, Sex Ve The Olympics are an international competition event for summer sports and winter sports that happen every 2 years. It was originally an event created for men to compete in various sports. However, women were allow to participate in the early 1900s due to the increasing number of female athletes. After female athletes started to participate in the Olympic games, the question of gender identification arose. People fear that males may masquerade as females and have an unfair advantage over other participants in women-only events. To prevent this from happening, the International Olympic Commitee (IOC) started sex verification to test the participant’s sex. The question of sex verification in women’s sports started in 1936, when a Polish journalist accused the American gold medallist in 100m track and field of being a man. Helen Stephen, the gold medallist who broke the 100m record of track legend Stella Walsh was a 6 foot tall female athlete.(Carlson, 2005). Her size brought up the questions about the definition of femininity. Ironically, when Stella Walsh was found dead in an accident it was discovered that she had ambiguous genitalia and abnormal sex chromosomes. Another stunning case which prompted developing the sex verification protocol involved an athlete named Hermann Ratjen in the mid 1950s (Carlson, 2005). Ratjen admitted that he was persuaded to masquerade as a female in an Olympic event in 1936. He hid his genitals and used a fake name, â€Å"Dora,† to compete in the women high jump event. Although he set a world record in 1938 and definitely had some advantages over other female participants, he only came in at fourth place in 1936. This case made a lot of people question the sexuality of some Eastern Bloc competitors. ... ...discriminating. Due to all the human right issues and Semenya’s privacy, her test result was never released to the public and she is able to continue her sports career (Swarr,Gross & Theron, 2009). After all, sex testing is not a reasonable way to identify masquerading men, it only puts female athletes in trouble. The only case of masquerading is Hermann Ratjen, and apparently he did not even win the competition. Sex testing is discriminatory and inaccurate while it is time and money consuming. It puts a number of female athletes with genetic disorders in a nightmare situation. Luckily, Maria Patino and Caster Semenya were re-qualified in the end. We can only conclude that sex testing is simply a black and white method to categorize male and female, but this world has more than male and female. Sex testing underestimates the complexity of the human structure.

Understanding Counter Reformation Essay -- Catholic Church Political R

In order to understand the Counter Reformation one must consider the political factors and motivators behind them as well as the belief factors when examining clashes with the Catholic Church. The Catholic Church during 16th century experienced a reformation that was both politically and belief driven. The Catholic Reformation also known as the Counter Reformation allowed the church to clearly define its position, eliminate unchristian practices and examine its role in world. This paper will address the political motivators of the Counter Reformation, the unchristian practices that fueled corruption and the clearly defined religious concerns of reformers. It will establish that the use of patronage and nepotism ultimately undermined the spiritual piety of the church. Also, the movements that brought spirituality back to the church will be addressed along with those movements that led to separation from church. In detailing the events and character of this era and analyzing the outcomes of reform it will be concluded that the Counter Reformation was the beginning of a stronger church and an end to an era that quite possibly could have led to the dissolution of the Catholic Church. One must understand the political make up of the Catholic Church during this period prior to addressing the reforms to the church. The church was far more than a religious institution. The Catholic Church was supreme in Europe. The power of the pope was total and this was supplemented by the power the Holy Roman Emperor had as temporal defender of the Catholic Church. Even though the church had no determinate territory it was a state. It had a monarch as a pope, it princes in prelates and its subjects in Western Christendom. It had legislative assemblies in ecumenical councils, a constitution in cannon law, and fiscal agency in the Curia. It went to war, negotiated treaties and collected taxies. The church was the Holy Roman Empire with a stronghold throughout Europe. But this would quickly change.(www.History) At the time of the reformation there was great concern that the Old Church with all its history and tradition was in trouble. This concern came from both within the church and outside the church. Protestant and Catholic reformers alike were troubled by the corruption in the church and its inner workings. Reformers saw that the Christian faith had in many ways been taken... ...ounter-Reformation after the Council of Trent a large shift in power occurred in Italy. The Pope who was once a large political figure in Italy had lost his political power but gained Religious Power. Patrons, who had dispersed kin as clergy members all over Italy, also lost power. Their power of placement of clergy was no longer allowed and bishops were given the choice of where clergy members should be located. The Political power that had once belonged to both the Pope and the Patrons had now been given to the sovereigns of the separated nations, who full well knew that in the Council of Trent their power would grow. The Council of was a turning-point in the Catholic Church. There was a certainty in practices and beliefs, the church’s foundation had been strengthened and there was a base to grow. Catholicism had reestablished itself and it was a force to be dealt with. By the end of the sixteenth century the Catholic Church was still making some serious reforms. This reform movement which extended into the seventeenth century raised moral and educational standards of the clergy. All inspired by the church with a new zeal and morale. One must conclude that reform was needed. Understanding Counter Reformation Essay -- Catholic Church Political R In order to understand the Counter Reformation one must consider the political factors and motivators behind them as well as the belief factors when examining clashes with the Catholic Church. The Catholic Church during 16th century experienced a reformation that was both politically and belief driven. The Catholic Reformation also known as the Counter Reformation allowed the church to clearly define its position, eliminate unchristian practices and examine its role in world. This paper will address the political motivators of the Counter Reformation, the unchristian practices that fueled corruption and the clearly defined religious concerns of reformers. It will establish that the use of patronage and nepotism ultimately undermined the spiritual piety of the church. Also, the movements that brought spirituality back to the church will be addressed along with those movements that led to separation from church. In detailing the events and character of this era and analyzing the outcomes of reform it will be concluded that the Counter Reformation was the beginning of a stronger church and an end to an era that quite possibly could have led to the dissolution of the Catholic Church. One must understand the political make up of the Catholic Church during this period prior to addressing the reforms to the church. The church was far more than a religious institution. The Catholic Church was supreme in Europe. The power of the pope was total and this was supplemented by the power the Holy Roman Emperor had as temporal defender of the Catholic Church. Even though the church had no determinate territory it was a state. It had a monarch as a pope, it princes in prelates and its subjects in Western Christendom. It had legislative assemblies in ecumenical councils, a constitution in cannon law, and fiscal agency in the Curia. It went to war, negotiated treaties and collected taxies. The church was the Holy Roman Empire with a stronghold throughout Europe. But this would quickly change.(www.History) At the time of the reformation there was great concern that the Old Church with all its history and tradition was in trouble. This concern came from both within the church and outside the church. Protestant and Catholic reformers alike were troubled by the corruption in the church and its inner workings. Reformers saw that the Christian faith had in many ways been taken... ...ounter-Reformation after the Council of Trent a large shift in power occurred in Italy. The Pope who was once a large political figure in Italy had lost his political power but gained Religious Power. Patrons, who had dispersed kin as clergy members all over Italy, also lost power. Their power of placement of clergy was no longer allowed and bishops were given the choice of where clergy members should be located. The Political power that had once belonged to both the Pope and the Patrons had now been given to the sovereigns of the separated nations, who full well knew that in the Council of Trent their power would grow. The Council of was a turning-point in the Catholic Church. There was a certainty in practices and beliefs, the church’s foundation had been strengthened and there was a base to grow. Catholicism had reestablished itself and it was a force to be dealt with. By the end of the sixteenth century the Catholic Church was still making some serious reforms. This reform movement which extended into the seventeenth century raised moral and educational standards of the clergy. All inspired by the church with a new zeal and morale. One must conclude that reform was needed.